The MotivBrand Journal
Client news and useful guidance for your next project.
Union branding, artwork, apparel, production, and planning—explained by people close to the work.
From the journal
Ideas built
for the work.
Real work, ideas and practical guidance from the MotivBrand team.
BrandingJuly 8, 2026
Featured perspective
How to Modernize a Union Logo Without Losing Its History
A practical framework for preserving the symbols members recognize while creating artwork that works everywhere today.
ProductionJune 24, 2026
Field notes
Planning Apparel for Your Next Union Event
The quantities, approvals, garment choices, and timeline decisions that keep event apparel moving.
Union StandardsJune 3, 2026
Field notes
Where the Union Bug Belongs—and Why It Matters
How placement, legibility, and production details protect the meaning behind the mark.
Ready when you are